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| Hellovenezia declares its roots, its activities and its initiatives through the image of the aquatic creature par excellence. |
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 A rapid look at the map is enough to discover that the mandala of the city's development could not be otherwise. Choosing the shape of the ruler of the sea, to construct immense and fine stone rafts, to fit out ships and train men for the unknown.
The fish assumes the gradations of red of the star studded drapes which form the background to the Lion of San Marco, the shades of red of Murano glass, the stucco work and the marble.
Its scales reflect the particular geometry of the network of roads, without straight lines as it derives from the curve of the water and follows its sinuous circular movement.
A symbol which is both root word and project as it transcribes the unique nature of the place, not as a fossil imprint, but as a living, moving, changing organism. |
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