hellovenezia

Hellovenezia states its roots, business and initiatives through the image of the water creature par excellence.   

The fish and the shape of the city coincide. The fish takes on the colours of the red drapes sprinkled with stars that form the background for St. Marks’ Lion, the shades of red of Murano glass, of the stuccos and marble.

Its shape dictates the unusual lines of a transport network that cannot follow straight lines, because it is dictated by the curving bends in the water and has to follow its sinuous and circling route.

A symbol that is both the root word and the project, because it transmits the unique nature of this location but not like a fossilised imprint but as a living, moving and sparkling organism.

campagna abbonamento 2011

AD campaign "abbonamento 2010"

campagna "io prendo il tram"